Goal:
The Internet is not just another method to promote your services to the world, it’s the most important tool you’ll need today. Effective promotion of your company’s brand and internet profile is essential to it’s reputation, profitability and survival. This two-day instructor-led course aims to equip you with all the knowledge and skills necessary.
Furthermore, students attending this course will gain a better understanding of the internet marketing concepts, making it easier for them to promote and monetize a website.
This seminar has four main focus areas: The Creation, Promotion, Monetization and Branding of a web property. Duration: 16 hours Audience:
The primary audience for this course is marketing, IT Professionals and active business owners wishing to further their knowledge in the Website promotion and monetization field.
At Course Completion:
After completing this course, students will be able to:
• Understand Internet Marketing and Search Engine Optimization terminology
and concepts
• Analyze markets and competition
• Find monetization plans depending on their niche
• Write content for the search engines and social media
• Promote a website depending on it’s niche Prerequisites:
Before attending this course, students must have:
• Basic knowledge of marketing and it’s terminology
• Basic social network knowledge
• Basic internet knowledge
Course Outline: Introduction to Internet Marketing and it’s concepts
• The Internet Marketing concept
• On-Page optimization factors
• Off-Page optimization factors Website creation basics
This module briefly explains how to register a own domain name, whether .gr or .com and where to look for hosting. It also describes the most popular Content Management Systems and when to use each one.
• Best Domain Registrars
• Best Web hosts for Dedicated or Shared Hosting
• Explanation of the process from the domain purchase till the host rental
• CMS explanation and categorization Website promotion
This module explains the ways in which we can promote a web site in search engines and how to bring more visitors to a website.
• SWOT Analysis Presentation (Strength, Weaknesses, Opportunities & Threats) for projects
• Ways to evaluate whether a project has what it takes to succeed in the internet space
• Paid ways to bring people to a website
• Free ways to bring more people to a website
• Ranking in the search engines: Link Building strategies Monetization
This module explains how to make money from web properties depending on the niche and its audience.
• Develop Monetization Schemas and their explanation
• Affiliate marketing
• E-mail marketing and E-mail services
• Private link sales to sites: How to calculate the price and how to make the sale Social Networks
This module explains how to strengthen a website’s value within social networks and how to increase website visitors and user engagement.
• Social networks today
• Social network mentality
• Social network promotion How-To Goal setting and outcome-progress tracking
This module will explain how to define and revise goals for a web property, together with monitoring a website’s evolution in the long run.
• How to track the success of a web site
• Setting realistic goals and revising them according to difficulty
• Effective time management between website promotion and monetization Binding it all together
This module will sum up all the material learned and try to bind all the knowledge gained, so that attendants may apply it to their everyday business life. Past projects’ case studies will be presented, explaining how the process of promoting and monetizing web properties has evolved according to visitor’s demands and owner’s needs.
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